Media companies can boost performance by developing customer retention processes, skills, and tools. Identifying and targeting high value customers, reducing churn, and increasing revenues per subscriber can all have a positive impact on top line revenue. The keys to fostering needed innovation are often clear: finding the right talent, encouraging collaboration and risk taking, and organizing the innovation process from beginning to end.

TomorrowLab helps media and marketing organisations to take on these challenges and to innovate successfully and at scale.